ROHAN is my own music: Iranian alternative rock and folk-rock built on Persian poetry and told in a cinematic way. I started it from zero, with the songs and the stories, the character and the brand.
I drew the logo’s letterforms and its six-pointed star, chose a restrained palette of black, white and beige, and designed the single covers, the videos and the social media presence. Each cover has its own mood, held together by three fixed rules: the logo, one typeface and one recurring character. That character, and part of the imagery, is made with AI.
ROHAN is not a real person. He is a character I created, and everything you hear and see is made with AI tools, directed by me.
Put a record on.
These are ROHAN’s songs, published on YouTube and every streaming platform. Pick a record, or drag it onto the turntable, and listen.
“War and Peace” has been played more than 160,000 times so far, and the nine songs together more than 230,000 times, across YouTube, SoundCloud and Spotify.
Drop a record here,
or click one below.
Nine songs, nine moods.
Every single gets its own cover and its own mood. Three fixed rules hold them together: the logo and its six-pointed star, one typeface, and one recurring character.
A character, and a black cat.
ROHAN is a recurring character: scarred but still going, with a black cat for company. Around him I built a restrained world of black, white and beige, from studio portraits to quiet moments by the sea.
The character and part of the imagery are made with AI.
Not a real person. Made by me, with AI.
ROHAN is a fictional artist, a character I created. There is no real man behind the voice and the face: he is built from my ideas, with AI tools to help me bring them to life.
The ideas and the art direction are mine, and I lead the whole project. I use AI to develop and expand those ideas, to help edit the stories, and to generate the sounds. Then I edit the sounds myself in audio software before anything is released.
Jaye Emza, a story to listen to.
“Jaye Emza” (The Signature Spot) is ROHAN’s first audio story, written, narrated and scored by me. It starts with a phone call at eight in the morning and asks one question: if you had no memory of something you did, would you still take responsibility for it?
I also designed its cover. The full story lives on YouTube, and a new story follows every week.
What I used, and what I did with it.
- ChatGPTDeveloping and expanding my ideas, and helping me edit the stories./01
- SunoGenerating sounds and music, which I then edit and shape myself./02
- ElevenLabsGenerating voices and sounds for the stories./03
Anything in Mind?Your Move
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MASSConcepting · 3D · Branding
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