Most souvenirs are generic and could have been made anywhere. MÉMENTABLE is a concept store for stationery and tactile objects, built as a strictly monochrome system. With no colour to lean on, depth comes from embossing, engraving and material.
The visual language is drawn from Paris itself: stone carvings, park and café chairs, doors, fountains and the Space Invader mosaics, redrawn as simple, contemporary forms.
Souvenirs, but with restraint.
The souvenir market rarely speaks to an upscale audience. Products are generic, repetitive and weakly tied to a specific place. Even curated concept stores tend to lean toward the playful or unconventional rather than the refined.
This project explores another direction for souvenir retail, built on quality, restraint and a more intentional design language, to make the experience more meaningful.
The store image was created with AI.
The way I think.
Pencil first. Paris, the keepsake, the letter m, and the idea that a whole brand could speak without colour, through touch and material.
I drew these after the project, to show the thinking behind it. They were not part of the original process.
No colour. Only material.
MÉMENTABLE is a concept store for stationery and tactile objects, built around a strictly monochrome system. The brand avoids colour entirely: embossing, engraving and changes of material create the depth and the interest.
Its visual language comes from Parisian architectural details, such as stone carvings and ornamental reliefs, redrawn as simplified, contemporary forms. It also uses recognisable pieces of the city: the iconic park chairs, café seating, decorative doors and fountains, plus a nod to the Space Invader mosaics found across Paris.
Press the paper
from behind.Move your pointer across it
Everything you can touch.
A box, a notebook, postcards, a wallet, a poster tube and a phone case: each object carries the same quiet system.
The box design is inspired by Space Invader.
For people who value craft.
The target audience is mainly tourists who value craftsmanship, quality and culturally meaningful objects.
The design approach is elegant, concise and detail-oriented. The experience relies on texture, material and subtle form, a quieter and more refined alternative to the usual souvenir.
Anything in Mind?Your Move
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MASSConcepting · 3D · Branding
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